Our Impact

Good spices begin with people and places. This is where we share our approach to working with farm partners, understanding origins and paying closer attention to the value of what they grow.

See how we work
Indian spice-growing landscape
200+ Farm partners — draft figure
18+ Indian states — draft figure
20% Higher payment claim — pending verification

Draft impact indicators shown for review. Partner counts, geographic scope and payment comparisons require supporting data before publication.

Better returns for farm partners

We believe the people who grow our ingredients deserve a fair share of the value they create. That’s why we’re committed to building long-term purchasing relationships that support fairer payments and help growers thrive.

The comparison illustrates the proposed 20% premium. To ensure transparent and accurate final reporting, clearly define the baseline, reporting period, and farm partners eligible for the premium.

Comparing purchase payments

+20%Proposed premium over comparison benchmark

Illustrative data for review only. Confirm actual payments, relevant crop grades, local benchmarks, farmer sample and reporting period before publication.

The farms behind our spices

India's spice-growing regions are as varied as the ingredients they produce. The place a spice grows, and the people who grow it, make a difference.

Photograph used to illustrate Indian spice sourcing

Kerala & the Western Ghats

Cardamom and black pepper are closely associated with the Western Ghats. Climate and cultivation play a role in the distinctive character of these ingredients.

Photograph used to illustrate Indian spice sourcing

Rajasthan & the drylands

Cumin and coriander are important crops in parts of Rajasthan. Farming traditions in the region help shape ingredients used in kitchens across India.

How we aim to create value

An impact report should explain the work, not simply display figures. These are the areas we aim to measure and improve with farm partners.

01

Fairer purchasing

Work towards better purchase terms, using documented payments and comparable market benchmarks.

02

Closer relationships

Understand the growing regions, crop conditions and farming communities behind our ingredients.

03

Better information

Keep clearer records of sources, purchasing practices and progress over time.

VAAHE whole spices product range

Measuring what matters

The value of an impact claim depends on the records behind it. We want our reporting to explain what has been measured, how it was calculated and where more work is needed.

Farm partners

Confirm the count of unique partners and the period covered by that figure.

Purchase-price methodology

Compare like-for-like crops and grades, with clear records of actual payments and relevant market prices.

Updates over time

Publish consistent figures with clearly defined reporting dates, and explain meaningful changes.

Contact our team

Our work continues.

Building better sourcing relationships takes time, attention and accountability. We intend to keep improving our approach and the way we measure results.

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