
Kerala & the Western Ghats
Cardamom and black pepper are closely associated with the Western Ghats. Climate and cultivation play a role in the distinctive character of these ingredients.
Good spices begin with people and places. This is where we share our approach to working with farm partners, understanding origins and paying closer attention to the value of what they grow.
See how we work
Draft impact indicators shown for review. Partner counts, geographic scope and payment comparisons require supporting data before publication.
We believe the people who grow our ingredients deserve a fair share of the value they create. That’s why we’re committed to building long-term purchasing relationships that support fairer payments and help growers thrive.
The comparison illustrates the proposed 20% premium. To ensure transparent and accurate final reporting, clearly define the baseline, reporting period, and farm partners eligible for the premium.
Illustrative data for review only. Confirm actual payments, relevant crop grades, local benchmarks, farmer sample and reporting period before publication.
India's spice-growing regions are as varied as the ingredients they produce. The place a spice grows, and the people who grow it, make a difference.

Cardamom and black pepper are closely associated with the Western Ghats. Climate and cultivation play a role in the distinctive character of these ingredients.

Cumin and coriander are important crops in parts of Rajasthan. Farming traditions in the region help shape ingredients used in kitchens across India.
An impact report should explain the work, not simply display figures. These are the areas we aim to measure and improve with farm partners.
Work towards better purchase terms, using documented payments and comparable market benchmarks.
Understand the growing regions, crop conditions and farming communities behind our ingredients.
Keep clearer records of sources, purchasing practices and progress over time.

The value of an impact claim depends on the records behind it. We want our reporting to explain what has been measured, how it was calculated and where more work is needed.
Confirm the count of unique partners and the period covered by that figure.
Compare like-for-like crops and grades, with clear records of actual payments and relevant market prices.
Publish consistent figures with clearly defined reporting dates, and explain meaningful changes.
Building better sourcing relationships takes time, attention and accountability. We intend to keep improving our approach and the way we measure results.